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Cullinane has also worked extensively with the Irish software industry and has promoted peace through jobs and economic development in Northern Ireland. As a result, he was named Special Economic Adviser for Belfast in North America, on a pro bono basis. He then created the Friends of Belfast in North America, an informal network of people from the United States and Canada whose “social capital” could be of value in creating jobs and economic development, thus providing the key to peace in Belfast and Northern Ireland.