Mail message: buy Irish

The postmark campaign is based on the slogan: “You have the Power! Insist on Quality Irish Food.”
A recent survey by Pat Bogue of Shannon Showcase Consultants for the group found that four out of five consumers try to buy Irish food at every opportunity and that they regard the country of origin as very important.
“The objective of this campaign is to encourage consumers to insist on Irish food,” said Agri Aware chairman Mike Magan, “fulfilling their stated intention of purchasing Irish food at every opportunity.
“Our campaign reminds consumers they have the power when purchasing, and that when their preference is for Irish food, they should insist that they be served Irish food.”