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Small Irish firms ‘online’ for success

February 16, 2011

By Staff Reporter

By Pierce O’Reilly

The vast majority of small Irish firms believe that information technology is fundamental to the success of their business, yet an astonishing 42 percent still don’t have a website. A survey carried out on behalf of 3Com Ireland found that some 85 percent of Irish companies employing fewer than 50 people have a computer network in place, with 93 percent believing that IT is an essential ingredient for business success.

Now in its third year, the 3Com survey covered IT decision makers in 282 small firms in Ireland.

A high 85 percent are using the internet to gather information, but only 37 percent are taking the internet a step further — for example, by using it for online ordering. Irish small firms are showing a healthy interest in the introduction of new technologies, with 51 percent stating that they have already implemented or plan to implement broadband. Some 27 percent intend to or have already implemented network telephony, and 71 percent have implemented or plan to install small business email and internet servers.

In other business news, it’s reported that Europe will continue to be a region of growth in terms of online advertising spending and revenues, according to recent research by eMarketer and Forrester. Spending on online advertising in Europe is expected to reach $1.53 billion in 2001, or 10 percent of all global online advertising. By 2005, eMarketer predicts European online add spending will reach $6.4 billion, or 15 percent of the worldwide figure. The online advertising market in Ireland is believed to have been worth £6.1 million for the year 2000, it says. Projections show Germany and the UK as being the two fastest growing markets in terms of web advertising, with the UK market set to grow to $1.6 billion by 2005, representing 25 percent of the European region.

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