By Andrew Bushe
DUBLIN — After gaining strong backing from its two main unions for its survival plan, Aer Lingus has launched an aggressive fare-cutting program that will offer 2.5 million seats at discounts of up to 51 percent.
Half a million seats will be available on British, U.S. and continental European routes until the end of March next year, with the remaining 2 million will be available throughout the rest of 2002.
CEO Willie Walsh said a new cost base and increased flexibility within the airline means it “can provide better value and respond more quickly to market conditions.”
The new price salvo against low-fare operators is also adopting the tactic of concentrating cheaper fare availability through a redesigned Internet website.
If Aer Lingus can lure a substantial percentage of its customers online, it will reap considerable savings on travel agent fees.
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The lowest fares will involve selected flights on UK routes at (euros)