In further booze news, the Kinsale Brewing Company has just launched a lager that is selling well in Ireland and may make inroads in the U.S. market as well.
“It’s been selling in the U.S. for the last nine months. So far we have over 300 accounts, mainly in Boston and New York,” said Barry Kiely.
The idea for an Irish lager came from — where else? — a night out in New York’s Irish bars.
Over pints of Sam Adams, Kiely and friends discussed how a lager would sell in the U.S.
“A few pubs in Kinsale are selling the lager on tap already. The quality of beer is excellent, and consumers will be happy to know we use very few preservatives,” Kiely said.
Brian Murphy, of Deloitte and Touche, helped with the company’s business model and accounting: “The company is considering the option of flotation at some stage. There are plenty of opportunities in the drinks sector right now for this type of product,” he said.